Training for Professional Singing 

Career Invigorating Speaking™​ 

Enhancing talent, creativity, confidence and connection!™​ 

Elite client Fredi Sholtz 

was nominated in 2016 and 2017 as Best Female Rock Singer for the

Carolina Music Awards!

​Client Isabelle Moore won the lead female role Rose "Rosie" Alvarez in Bye Bye Birdie in Playmakers Repertory Company's 2017 Summer Youth Conservatory. Then she won the producer's award!

Create a $20 Million Dollar Voice™

The Artful Voice Method™


2022 - Currently, a feature film is being made on former client Hunter Blue, aka Chicken Delicious.

All Popular Styles:

R& B, Soul, Pop, Hip-Hop, Rock, Folk, Singer/Songwriter, Alternative, Heavy Metal, Punk, Country, Broadway, Salsa, Bossa Nova, Jazz, Blues & Gospel

Voice and Performance expert Laurece West trains professional singers to resolve challenges and develop the resilience to move from good to great to legend. Along with the basics of staying strong on tour and maintaining the sound and style for which they are famous, Laurece’s Elite Training creates significant improvement in physical, emotional and spiritual health and mindset, voice tonal and melodic flexibility, range and power. They experience personal and professional satisfaction as they fully express their artistry and deeply connect with their audiences.  

Laurece's Creating a $20 Million Dollar voice program focuses on developing 8 essential qualities:

Incredible Technique
Unique Artistry
Personal Empowerment
Vibrant Health
Unstoppable Mindset
Training Excellence
Business Savvy
Passionate Energy!

Each of these areas involve specific skills, strategy and mindset training.

Clients excel personally, amplify unique artistry and move their audiences.

Together, coach and client envision and accomplish each new level of success.